Ifeoluwa Tabi

Work • 31st March 2024

How Reframing An Age Old Problem Helped Drive Change

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Work • 12th December 2023

Staying Meaningful - Case Study Of Maltina

CGI ads seem to be here to stay. As Maltina seeks to stay relevant and top of mind particular among the younger, tech driven consumer, why not leverage tech in reaching them?

Work • 1st April 2023

Ghost Tales - An Airtel Product Story

In a time where people couldn't look beyond Internet Service Providers for their broadband needs, we were able to create broadband demand for Airtel, a mobile network operator.

Work • 31st March 2023

3 Crowns Milk - Treasure Beyond Measure

A compelling and emotional love letter to mothers all over the country from Three Crowns Milk, a staunch supporter of mums

31st March 2023

Data Is Life 5.0

Leveraging the brand platform of Data Is Life, Airtel once again sort to address category wide issues with the power of creative strategy and execution

31st March 2023

Airtel 4G Launch Campaign

Airtel, a leading telco brand finally got its 4G license but with a "mass base" audience needed to cleverly get its subscribers on 4G without making their existing 3G infrastructure look bad

Work • 3rd January 2023

Alt Bank Brand Strategy Deck

In the summer of 2023, Altbank had ambitions to shake up and challenge the banking category. What followed was a brand strategy that gave them the tools to do just that.