Ifeoluwa Tabi

Work • 31st March 2024

How Reframing An Age Old Problem Helped Drive Change

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Work • 1st April 2023

Ghost Tales - An Airtel Product Story

In a time where people couldn't look beyond Internet Service Providers for their broadband needs, we were able to create broadband demand for Airtel, a mobile network operator.

Work • 31st March 2023

3 Crowns Milk - Treasure Beyond Measure

A compelling and emotional love letter to mothers all over the country from Three Crowns Milk, a staunch supporter of mums

31st March 2023

Data Is Life 5.0

Leveraging the brand platform of Data Is Life, Airtel once again sort to address category wide issues with the power of creative strategy and execution

31st March 2023

Airtel 4G Launch Campaign

Airtel, a leading telco brand finally got its 4G license but with a "mass base" audience needed to cleverly get its subscribers on 4G without making their existing 3G infrastructure look bad

Work • 13th June 2024

Building Stronger Brands: Embracing Local Flavour In A Global World

As brands increasingly adopt a global outlook, the answer of local adaptation versus global consistency remains essential. In this article, we'll seek to explore diverse perspectives and uncover the strategies behind the success of these global powerhouses.

Work • 13th June 2024

Marketing Effectiveness And Why Creativity matters

Effectiveness is the destination for any marketing campaign but like any destination worth reaching, it matters how we get there. In this article, we'll attempt explore what makes marketing campaigns successful, and why creativity is a crucial part of the mix.